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New Distribution Capability - A Win-Win For Airlines And Passengers

NDC is an XML standard that enables airlines to deliver rich and dynamic content where the price is ultimately related to a traveler’s value.




What is New Distribution Capability by IATA?


New Distribution Capability (NDC) is a travel industry-supported program (NDC Program) launched by IATA for the development and market adoption of a new XML-based data transmission standard (NDC Standard). The NDC Standard improves communication between airlines and travel agents. The NDC Standard can be created and used by any third party, intermediary, IT provider, or non-IATA member.

The New Distribution Capability will enable the travel industry to transform how air products are retailed to corporations, leisure, and business travelers by addressing the industry's current distribution limitations, which include product differentiation and time-to-market, access to full and rich air content, and, finally, a transparent shopping experience.

By addressing the industry's current distribution limitations, the NDC Standard enables the travel industry to transform the way air products are retailed to corporations, leisure, and business travelers.

  • Product differentiation and time to market

  • Access to complete and rich air content

  • Transparent shopping experience

The NDC Standard is supported by airlines, travel management companies, online travel agencies, corporate buyers, global distribution systems, and other technology players. Through a collaborative approach, users ensure that the supporting schemas are functional and can be used by all regardless of business focus, geographic location, size, target markets, and individual commercial policies.

An industry-standard will help to improve the efficiency of the airline distribution system, which will benefit airlines, agents, GDSs, IT providers, and travel start-ups.


NDC Benefits for Airlines


Improve product differentiation from rich content


Rich content includes a variety of media formats, including images, video, sound, and even virtual or augmented reality. From an airline perspective, they could also include longer descriptions, highlight reviews, highlight promotional offerings, or differentiate their loyalty tiers, making it easier to demonstrate the value of a particular flight, route, or airline offers.


Better management costs


Airlines working with GDSs have many costs, so the transition to NDC allows for long-term savings and better cost management for fees and incentives. They also have greater pricing flexibility and more opportunities for upselling to maximize revenue. Airlines can also manage their internal costs better after the implementation of NDC through quicker releases of future projects and improved processes (e.g. payments). With the ability to increase the speed of go to market, airlines can also capitalize on potential revenue early as they can now merchandise the new offering the same day they launch.


Increase level of personalization


With NDC, airlines can manage the flow of information and better highlight fare options and extras. With improved capability and control on how information is shared, airlines have more autonomy and can determine who gets what, what they get, and when they get it. It unlocks the potential for personalization and dynamic pricing - which could be seen through offering special prices targeted at customers based on their loyalty to an airline tailored to a particular corporate's needs.


Why New Distribution Capability?




NDC is a new set of XML standards introduced by IATA that aims to help airlines increase profits and gain access to passenger data. The new standard is expected to improve communication between airlines, travel agents, and other market players. With its open infrastructure, accessibility is embedded and can be reached by any third party, including non-IATA members.

In the world of the internet, with the growth of technology, travel agencies and individual distributors are adopting cutting-edge travel technology tools and mobile apps to assist global customers while increasing revenue.

IATA has now launched NDC (new distribution capability), an XML-based data transmission standard that allows airlines to overcome the challenges of their current distribution system. NDC allows its additional services to make use of rich content. IATA now handles 95% of the airline industry.

With the advancement of technology, agencies began using online flight reservation systems, allowing end-users and sub-intermediates to easily book flight deals online.

As a result, many travel start-ups, both non-IATA, and IATA intermediates are opting for the OTA model. The IATA NDC online reservation software assists the end traveler in selecting seats, purchasing auxiliary services, upgrade, cancellation, etc. Therefore, Airlines System enables NDC-based collection and IT services to airlines, travel intermediaries, and third-party vendors in the travel industry.

Enhancing online travel software globally requires Flight API Integration from different best flight providers. The development of a travel portal is incomplete without the integration of flight APIs from various suppliers. A cost-effective and effortless way to build customized and dynamic travel booking applications based on constantly evolving online travel technology means you must always need to upgrade day by day with the emerging travel industry.

As an IT provider, CruisePro is a well-known travel and airline solution provider, has been certified by the International Air Transport Association (IATA) with NDC level 3 capability. With NDC, we can offer additional services such as luggage, seat selection, and customized offers.

We adopt IATA-approved Global Distribution Systems to allow travel agents to sell tickets directly online through B2B, B2C, B2B2B, and B2B2C agents. We extend IATA software for travel agencies, tour operators, and travel aggregators, as well as ticket reservation software for non-IATA travel members.


Why does the Airline industry require Global Distribution Systems?




The Airline Reservation System (ARS) is a web-based booking engine that is linked to global GDS systems such as Amadeus, Galileo, and Sabre and consolidates data from all airlines. 

The booking engine, which is linked to GDS systems, provides end-users and travel agencies with better inventory and rates. Global travel companies are turning to online airline reservation software because of its 24/7 availability and real-time bookings.

A global distribution system, also known as a GDS system, is a fundamental form of the global airline reservation system that connects individual airline reservation systems with online travel management companies and booking agents. A GDS System does not have inventory or blocks, but it connects to each airline's central reservation system, also known as the Airline Reservation System. 

The GDS system is connected to all major airline CRS. With the advent of internet technology, travel companies are using this computerized reservation system to attract new customers.

As a leading Travel Technology Company specializing in flight reservation system development, we understand our client needs and develop a bespoke solution to meet those needs. We offer airlines GDS / White label API integration services to global travel companies.

Our flight ticket booking is directly connected to the GDS and leading LCCs and full-service domestic carriers, where data is fetched and displayed. Customers will search the segments, select the desired option from the results, and finally generate PNR after making a payment through the Payment Gateway.

It is a flight booking engine with API or Consolidator integration. API is a network that connects suppliers and booking engines by making real-time content available. With the help of Travel API Integration, any user can search and book flight inventory from a booking engine. Our B2B flight booking portal is designed to boost your online sales by providing client management and monitoring capabilities across multiple user levels.

CruisePro integrates GDS software for IATA-approved travel agencies, allowing them to sell tickets directly online via their B2C, B2B, B2B2C, and B2B2B portal interfaces. Sabre, Galileo, Amadeus, and Worldspan are the major GDSs, and they provide a comprehensive travel e-commerce system and reservation platform to OTAs worldwide.

Our system helps to control costs by achieving high performance, e-ticketing, interlining, and traditional GDS connections to all travel agency sales and distribution which conform with IATA standards.

The Global distribution system will allow the online travel agencies to have quick access to the prices of flight tickets, hotel rooms, rental cars, cruise reservations, rails, and other services. When this GDS is integrated into a travel web portal, customers can search for travel books and book tickets online.  

Our tour and travel portal development solutions for online travel agencies include travel portal development, hotel booking engine development, car rental, transfer, hotels, and holiday booking. We integrate white label GDS and XML APIs for flight booking, hotel booking, car rental, travel packages, transfers, and bus booking. 

We understand the essence of the travel industry and provide solutions that simplify the business processes of small to large travel agencies, tour operators, and car rental service providers. This is a win-win for both the customers and travel agencies. Customers can search for different airlines and book flight tickets with the airline that has the best fare, allowing travel agencies to increase their profits.

The GDS system powers travel portals, allowing them to provide real-time customer rates, discounts, rooms, and descriptions. The global distribution system (GDS) is extremely effective at attracting international travelers. As a result, the use of GDS among travel agents is growing at an exponential rate.

CruisePro has connected and integrated with top-tier GDS Suppliers such as Amadeus API, Sabre API, and Travelport APIs for various clients. We offer the best XML API Interface solution, allowing you to manage your entire third-party supplier inventory from a single platform rather than logging into multiple platforms and changing access to live fares.


Top Global Distribution Systems


Some of them are Amadeus, Galileo, Sabre, Travelport, Worldspan, and Abacus.




Amadeus is the leading transaction processor for the travel and tourism industry on a global level. It forms a worldwide network that connects travel providers and travelers via a highly effective platform. Integrating the Amadeus GDS system will elevate your travel agency to the next level because it will have access to a large number of travel inventories organized by Amadeus GDS.




It is the world's largest provider of travel content and a technological leader, serving travel companies all over the world. The elements of global distribution service and partnership commitment have assisted the airline industry in lowering business operation costs while increasing revenue and efficiency.




Sabre is a platform where your travel marketplace can gain global access to more than 400 airlines, 750,000 hotel properties, and 36 car brands to provide your customers. Sabre GDS is a cost-effective distribution channel that assists airlines, car rental companies, and hoteliers in expanding their market reach. With Sabre GDS Integration, you can have a comprehensive flight, hotel, car, rail, and cruise reservation system. Sabre revolutionized airline booking, and the entire system became online.




Travelport is regarded as one of the world's largest GDS systems. Travelport is a combination of a traditional and online travel distribution system that empowers travel agents who work with airlines to book flights.




Worldspan is the technological leader in web-based travel e-commerce providing solutions for all sectors of the travel industry. The global travel distribution and transaction is effectively processed with the first fares of the airline industry, pricing, shopping, and the technologies related to airline ticket booking.




Abacus is a leading travel solution provider. The combination of end-end technology helped in the development of a solution portfolio driven by insight into how the airline industry works.


What We Offer

CruisePro platform currently empowers 1000+ customers across 4 continents, 10000+ bookings a day, 1000000+ travel searches a day, across 200+ Suppliers, 600,000+ Hotels, 1000+ Airlines, 200,000+ Activities, 30,000+ Cruise Itineraries and much more for your brand.

Inventory Consolidation

Instant integrations with more than 100 suppliers that are integrated on demand.

Travel APIs

A complete set of travel APIs that empower our clients to develop custom travel solutions.

Custom Modules

A production-ready library of Modules that can be used as is or customized as per your requirement.

Faster Time to Market

Integrate suppliers in matter of few days. Over 100 suppliers maintained.

  •  B2C Travel Technology | Top 10 Travel Technology Providers | Travel Business Software | Top 10 Travel Technology Companies | Online Booking Software | Travel Website Development
    Travel Portal
  • Travel Technology | Top 10 Travel Technology Providers | Travel Business Software | Top 10 Travel Technology Companies | Online Booking Software | Travel Website Development
    Travel APIs
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  • Travel Technology XML Integration | Travel Business Software | Top 10 Travel Technology Providers | Top 10 Travel Technology Companies | Online Travel Portal Development
    White Label
    Travel Websites
  • B2B Reservation Platform | Travel Business Software | Top 10 Travel Technology Providers | Top 10 Travel Technology Companies | Online Travel Portal Development
    B2C / B2B
    Booking Engines
  • Travel Technology | Online Booking Software | Travel Business Software | Online Travel Portal Development
    Itinerary Planner
  • Travel Technology | Travel Business Software | Online Booking Software | Online Travel Portal Development
    BackOffice Solutions
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How We Engage


We Help Your Own Developers

  • Third Party API Integrations
  • Own Inventory Management System
  • Offer your Customers Unparalleled Content
  • Fully Managed Service
  • Comprehensive travel inventory management system
We help your own developers
Customized Hosted Solution

Customized Hosted Solution

  • Third Party API Integrations
  • Own Inventory Management System
  • Offer your Customers Unparalleled Content
  • Fully Managed Service
  • Comprehensive travel inventory management system

Off The Shelf

  • Pre-integrated suppliers to provide the best inventory and prices
  • Comes with Cruisepro APIs to build websites and apps in a fraction of time
  • World Renowned Reliability
  • Faster Time To Market
  • Best user experience with 99.9% uptime
Off the Shelf

Grow Your Business with a Powerful Online Engagement Platform and Experienced Travel Partner

You won't be going on the engagement journey alone. We're there as a partner to help, support and advise to ensure your ultimate success.

  • Online travel booking engine
  • Multiple sales channels - B2B, B2B2B, B2B2C
  • Centralised mid-office
  • Ability to connect multiple GDS, LCC, and third party APIs
  • Complete Reservation Management
  • Travel Agent Management
  • Transactional Accounting
  • Accounting System Integration
  • Comprehensive system to manage rates, discounts and allocation
  • Payment Gateway Integration
  • Multiple Supplier APIs
  • Add direct contracts
  • Redistribution API
  • Configure credit limit and deposits
  • Multilingual travel websites
  • Add offline travel bookings
  • Distribute white labels
  • Dynamic fare caching
  • Commissions and markup control
  • Advanced Reports
  • Manage multiple branches
  • Sub Agents can create and manage multiple branches and users
  • Optional cross selling platform
  • SMS gateway
  • Multi currency transactions for agents and suppliers
  • Business intelligence reports

Skyrocket your business growth with CruisePro

  • Our products empower Retail Sales.
  • Analyzing your requirements, fulfilling your business objectives and providing you the right solution.
  • Our engineering team has a relentless focus on delivering a scalable and reliable technology platform.
  • Choose the right travel technology development service that fits your needs and business goals.
  • We Deliver the best of our firm to every client as cost effectively as we can.
  • We are excited about building strong relationships with everyone and we provide world class Support to our customers.

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